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Why it’s important to know your “WHY”

Todd W Franzen

March 5, 2019

It’s safe to say that I was a pretty lost soul after getting out of the hematology floor at Presbyterian St. Luke’s in Denver. Of course, I was excited about the fact that I was alive and able to share my story.

The reality was a very scary proposition. I essentially came out of the hospital as a clean slate. A blank canvas.

And that was a scary thought. There was a lot of fear at the time, mostly because the unknown was laid out in front of me.

I was dealing with recurrence fears, I knew that I was having memory issues. and just the overall feeling that my health was going to be a challenge for the rest of my life.

But there was an underlying excitement. The opportunity had given me a chance to rebuild my life. The unknown gave me a chance to refresh my body and my soul.

All I knew was what I wanted and what I didn’t. The old normal was a thing of the past.

That’s when I started prioritizing the things that were most important to me. And since I used all of my financial resources to battle my lymphoma, I knew this was going to be a tough road.

Fortunately, I had a couple people mentor me after my cancer experience. This started me down the path to figuring out the next steps within this blank canvas.

A pattern emerged. All of them asked me one important question…

What is your “Why”? Why this question is so important

We got really deep into my psyche and battled my ego.

Why do you work? Why do you want to help people? Why do you want to start a business? Why do you want to live?

This is a pretty scary question. This question gets to the heart of a lot of what it means to be you! And when you think about it, understanding this word really becomes an all-encompassing question at a very deep level.

Before lymphoma, this question and many others we’re never asked. They were never discussed. And there’s a good chance I wasn’t ready to answer those questions.

I was a pretty lost soul after all my snowboarding endeavors fizzled out. Broken some may say.

I truly believe that lymphoma saved my life. it helped me understand my purpose. It helped me define who I am.

By asking yourself “WHY” is the start of digging deep into the motives and decisions that make up everything you are and want to be. It makes you question your own psychology. All your theories in life.

Really, everything! 

For most people after dealing with a life-changing event or situation, it’s only natural to start asking deep-rooted questions about themselves.

The curiosity of life’s purpose!

The best way for me to describe it is there was a burning in need within myself to start understanding what my purpose in life was. I knew I wanted to help people and I knew that survivors and caregivers needed help once they got out of the hospital after their last treatment.

So for the last eight years, I’ve been slowly creating a survivorship care plan to help guide survivors through the twists and turns that they will experience in their “New Normal”.

I go deeper into this question and the psychology in my book Internal Architect. In the chapter, The 4-W’s, I hit onto a more encompassing strategy of why you need to question yourself after cancer.

Click here to pick up your copy today!

 

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Todd W Franzen


I am a two-time Hodgkin's lymphoma survivor with 17 years of documented cancer survivorship experience that spans multiple treatment eras. My journey began in November 2009 with a Stage 4B diagnosis at age 33, and continued through recurrence and treatment in 2019-2021. This rare longitudinal perspective—living through two complete treatment cycles a decade apart—gives me comparative insight into cancer care evolution that no single medical professional can replicate.

MY TREATMENT EXPERIENCE

First Treatment Cycle (2009-2010)
• 12 infusions of ABVD Chemotherapy over 6 months
• 2 infusions of ICE Chemotherapy (4-day infusions)
• 1 infusion of BEAM Chemotherapy
• 1 Autologous Stem-Cell Transplant
• 8 PET Scans
• 6 CT Scans

Second Treatment Cycle (2019-2021)
• 2 infusions of Brentuximab and Bendamustine
(Severe allergic reaction to Brentuximab — hives)
• 25 rounds of Radiation to Mediastinum (46RAD combined)
• 4 infusions of Keytruda Immunotherapy
• 2 infusions of IGEV Chemotherapy (5-day infusions)
• 1 Total Body Radiation (2RAD)
• 1 Sibling Allogeneic Stem-Cell Transplant
• 6 PET Scans
• 6 CT Scans

COMPARATIVE EXPERTISE

Surviving two stem-cell transplants—one autologous, one sibling allogeneic—across different decades of cancer treatment has given me firsthand experience with nearly every major modality in lymphoma care: combination chemotherapy, salvage chemotherapy, immunotherapy, radiation protocols, and both types of stem-cell transplantation. I've experienced treatment side effects from the "standard" ABVD era through the modern immunotherapy period.

This comparative expertise matters for survivors. Treatment protocols in 2009 looked very different from 2019, and the long-term survivorship implications are still emerging. Doctors treat; survivors live with the aftermath. I've done both—twice.

CREDENTIALS & PROJECTS

• Founder: Strap In For Life 501(c)(3) nonprofit
• Author: Internal Architect: A Cancer Survivor's Memoir
• Licensed Insurance Agent (practical healthcare system navigation)
• 17-year cancer survivor documenting the journey since 2008

WHAT I WRITE ABOUT

Cancer survivorship doesn't end when treatment stops—it's when the real reconstruction begins. My blog covers:
• Practical survivorship (relationships, careers, identity)
• Treatment experience insights (what they don't tell you)
• Long-term effects and secondary health considerations
• Mental health and emotional reconstruction
• Healthcare system navigation

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